In an industry of overconsumption and overproduction, Krave Beauty is redefining beauty products by focusing on simplicity. Their products are free of unnecessary fragrances, comedogenic essential oils, harmful allergens, and animal byproducts.
For those looking to try out the brand, we suggest starting with the Matcha Hemp Hydrating Cleanser, a gentle cleanser that’s free of all toxins. It contains oat kernel extract and glycerin for a deep clean.
Founded by beauty influencer Liah Yoo
After gaining a devoted following on YouTube for her videos about low-maintenance skin care, beauty influencer Liah Yoo founded Krave Beauty. The brand’s mission is to create products that are effective and simple. Yoo also believes in being transparent about what’s in her products. The company’s skincare line includes the Makeup Rewind Oil Cleanser, which is made with sustainably sourced, upcycled grapeseed oil.
Another popular product is Great Barrier Relief, which helps to rebalance irritated skin and promote healthy, hydrated skin. It contains 10% Calophyllum Inophyllum (tamanu) seed oil, which is a rich source of essential fatty acids.
For those who want to try Krave Beauty, they can order the Snack Pack, which comes with four of the company’s products in mini size. The kit also comes with a reusable pouch and facial towel to use at home or on the go. This is an excellent way to experience the brand before making a commitment.
Simple beauty routines
While many beauty products can be overwhelming, a simple routine is healthier for your wallet and skin. The Krave Beauty brand offers cleansers, moisturizers, and sunscreen that can be used by anyone regardless of skin type or complexion. They also have a slew of products for specific issues, such as acne and dryness.
The company’s products are formulated without fragrance, essential oils, and colorant. Their packaging is recyclable, and they strive to be Climate Neutral and Plastic Neutral certified. Additionally, their products are free of petrochemicals and other toxic ingredients.
Founded in 2017, the brand has become an advocate for minimalism and sustainability. Its Core Series includes a water-based gel cleanser, a moisturizing cream, and a newly reformulated sunscreen. Their Matcha Hemp Hydrating Cleanser is formulated with a pH of 5.0-6.0, which is close to the skin’s natural pH. It also contains hemp seed oil and sodium PCA to hydrate the skin. Another customer favorite is Great Barrier Relief, which repairs and soothes damaged skin barriers.
Vegan
Krave Beauty is 100% cruelty free, and their products are formulated with your skin in mind. They use simple ingredients and avoid irritating or comedogenic oils, which can lead to rashes and other sensitive reactions. Their simple range of products includes the Matcha Hemp Hydrating Cleanser, the Oat So Simple Water Cream, and Kale-Lalu-YAHA. All are vegan and affordable.
Their Matcha Hemp Hydrating Cleanser uses gentle surfactants to lift away impurities without stripping skin, and it contains antioxidants from green tea to keep your complexion healthy and happy. The Oat So Simple Water Cream is a featherweight moisturizer that uses only 9 ingredients, including squalane and oat extract, to keep skin calm and hydrated throughout the day.
Kale-Lalu-YAHA is a serum that contains glycolic acid to slough away dead skin cells and hyaluronic acid to replenish moisture. It also includes chamomile, neem, and shea butter to soothe your complexion. It’s a great addition to any skincare routine, especially for those with a damaged barrier or dry skin.
Environmentally friendly
With sustainability being a key focus, Kravebeauty strives to reduce the amount of waste produced. They also encourage customers to only use the products their skin needs by using their #PressReset campaign.
They have a number of sustainable business practices, including carbon neutral shipping and recycling their bottles. They also support sustainable sourcing by working with suppliers who share their values and ideals.
Moreover, they have an initiative called the Great Barrier Reef Foundation where they donate for every product bought. In addition to this, they are COSMOS-certified and use a lot of natural ingredients that are good for the environment.
They also practice a sustainable beauty concept called the 3R’s: “reduce, reuse, recycle”. For example, they repurposed grape derivatives from wine production to create their Makeup Re-Wined cleanser. They also have a partnership with RePurpose Global where they offset their plastic waste. Their products are affordable and their customer reviews are positive. Among the most popular are the Matcha Hemp Hydrating Cleanser and the Oat So Simple Water Cream.