OTT stands for over-the-top and it refers to video streaming services that deliver content over the internet. Unlike traditional cable media, OTT offers subscriptions that allow users to access unlimited content at any time and place.
OTT platforms offer various advantages to both consumers and brands. Among them include better data analytics that enable micro-targeting and better conversions.
1. Cost-Effective
The cost of developing an OTT app or platform largely depends on the number of features and functionality it includes. More complicated and comprehensive features, however, will require more time and resources to develop, resulting in higher costs.
OTT platforms also provide robust analytics for business owners, allowing them to track user behavior and identify areas where they can improve. This helps them increase revenue potential by delivering more relevant content to their audiences. This also allows them to target their ads more effectively, improving the effectiveness of their marketing campaigns. The result is higher ROI and greater brand visibility. This makes them an attractive option for advertisers.
2. Non-Skippable
OTT platform services like Netflix and Amazon Video allow users to stream content on their mobile devices and smart TV screens without a cable connection or typical set-top box. This makes the service extremely convenient.
Unlike traditional cable, OTT ads are usually non-skippable. This means your message will be seen by your target audience, and they won’t be able to close or skip the commercials.
OTT ad platforms also provide better data for marketers to track their audiences and optimize their advertising campaigns. For example, they can determine how many people saw a specific ad and what time of day it was viewed.
3. Wider Range of Content
OTT platforms allow businesses to deliver targeted ads based on specific audience preferences. They also offer analytical data which can help businesses determine whether their marketing strategy is working or needs to be changed.
OT platforms are easy to use and require only a stable internet connection and a compatible device. They also provide a wide range of content that can be enjoyed at anytime, anywhere.
OTT is revolutionizing the way people consume content. Users are no longer dependent on broadcast time and can watch their favorite shows or movies at any time. Moreover, they can enjoy a variety of different genres and content types that were previously unavailable on cable and TV.
4. Global Reach
OTT platforms are available worldwide, making them a great choice for companies that want to expand their audience reach. Moreover, they also allow marketers to capture analytical data that can help them gauge whether their marketing strategy is working or not.
People can watch their favorite shows and sports events whenever they wish with OTT apps, whether live or video-on-demand. In fact, some OTT streaming platforms have even become popular with gamers who stream their gameplay and provide entertaining commentary.
In addition to being accessible from anywhere, ott live streaming has allowed people to maintain their normal routine during the COVID-19 pandemic by broadcasting their yoga class or church services. This has helped many maintain their social distancing, despite the mandatory lockdown orders.
5. Convenience
Aside from the convenience that OTT provides for viewers, it is also an opportunity for businesses to distinguish themselves in the digital entertainment landscape. For example, RedBull has taken full advantage of this, ensuring their app is available on multiple devices and cultivating a loyal audience as a result.
In addition, OTT allows brands to capture analytical data that helps them gauge whether their marketing strategy is working or needs adjusting. This data can then be used to improve the user experience and monetize content more effectively. In turn, this will boost brand exposure and increase revenue for your business. iMOBDEV offers a fully tailor-made White Label OTT solution that enables you to do all of this and more!
6. Better Data
OTT technology makes it easy to stream high-quality content to your audience, no matter where they are. It also provides analytics that enable you to cater your advertising campaigns to fit their interests and convert them into sales.
It also helps to increase your customer’s brand loyalty and create a loyal fan base that will keep coming back for more. It offers a more reliable experience that eliminates issues like judder, interruption, and low-quality video. Moreover, it adapts data streams to various network performances and devices so that you can enjoy uninterrupted service without buffering. This is why OTT is so popular. Unlike cable, it requires only a stable internet connection and a device.